Pure

Profile: Pure

Pure is the result of a portal founded in 2000 by Darren Fell.

The portal was designed to prove that email and SMS could work highly effectively as a marketing tool, for both brand awareness and reminder style messages.

Pure success

This portal attracted considerable interest including sponsorship from Diageo (owners of drinks brands Smirnoff Ice and Cuervo Tequilla).

It also resulted in the evolution of SMS ticketing - an SMS promotional tool designed to increase sales of the Diageo brands.

Pure development

By 2001 the portal had evolved into a successful digital marketing software business: Pure.

Pure's ethos is based on the concept that electronic marketing enhances the performance of every organisation's communications, from SMEs to multi-nationals.

Our success is based on the ability to develop increasingly sophisticated yet easy-to-master solutions that meet clients' real world business needs. Solutions that are so effective that clients could never imagine going back to the old way.

Pure expansion

Major businesses like Faber and Faber and the RSPCA choose Pureresponse in preference to other leading email and SMS software for the simple reason that it's easy, reliable, secure and affordable.

Keywords: Pure

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