EuroDirect Database Marketing Limited

Profile: EuroDirect Database Marketing Limited

EuroDirect are committed to providing accurate consumer data and easy to use, cost-effective technologies which bring the advantages of consumer profiling, analysis, targeting, data management, market analysis and decision support to as wide an audience as possible. Our overall aim is to provide the means of transforming raw data into valuable marketing intelligence and profitably applying this to our customer's market. We achieve this through five key areas:

> Providing accurate UK and international consumer classifications and the software capabilities needed for market analysis, catchment area evaluation and network planning.

> Customer profiling and the means of finding and targeting more customers through list rental and data supply for direct mail, telemarketing, unaddressed door-drops and door-to-door canvassing.

> Direct Marketing consultancy, bespoke customer modelling, segmentation and targeting.

> Database building, hosting & management services including all aspects of data cleansing, processing and enhancement.

> Credit pre-screening and scoring using data from our sister credit reference agency Callcredit.

Keywords: EuroDirect Database Marketing Limited

MICROVISION, CAMEO, data, direct marketing, database marketing software, direct marketing consultancy, international direct marketing, market analysis, customer analysis, retail planning, strategic modelling, network planning, database marketing, customer targeting.